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Digital Audit
A digital audit is an assessment of all active media channels and to evaluate how effective they are in the current campaign. Audits are useful to conduct in advance of the planning stage of your strategy to build a foundation on historical performance and to understand the available channels to include in your plan. A digital audit can help you understand the current state of your digital assets and what role they’re playing in the growth of your business. If you’re about to undertake a digital audit, there are some telltale signs that point to the need for one
Benefits Of Digital Audit
Here are a few reasons why the digital audit is necessary:
- Identify and examine all of your digital assets so that you can apply the 80/20 rule later
- Understand how your business and brand is presented to the world digitally and how it’s perceived
- Identify problem areas and growth opportunities
- Gather vital information for your future digital marketing plans
Social Media Audit
A social media audit is a process used to measure the success of your social strategy across accounts and networks. An audit identifies your strengths, weaknesses, and the next steps needed to improve. After an audit, you’ll have everything you need to optimize your profile
It’s a crucial step if you’re planning on updating your social media strategy
Website Seo Audit
Search engine optimization, or SEO, is one of the fundamental tenets of e-commerce and digital marketing. SEO is a wide-ranging discipline comprised of multiple elements ranging from keyword analysis and image optimisation to building backlinks and content creation. A properly executed SEO strategy will help your website and products achieve higher visibility with search engines, which, in turn, will help to drive organic traffic.
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