Celebrity marketing implies hiring a famous person to endorse a brand’s product or service. It covers different types of promotion: an opinion leader using and recommending a specific product or an influencer in the image of the brand. A brand uses a celebrity’s reputation to establish trust, awareness, and recognition among this person’s following. Since celebrities have the power to influence customer decisions, companies use them to their advantage. According to statistics, 37% of consumers trust the recommendations of social media influencers and discover new products from their videos, photos, and stories.