Top 10 SEO Tips for Ranking on Google

Getting your website to rank on Google is not only desired but also necessary in today’s digitally first world. With millions of websites vying for users’ attention, staying ahead of the curve requires a constant and smart approach to SEO. As the top digital marketing company in Varanasi, Metrics Mantra is committed to providing strategies that are practical, effective, and result-driven.

These top ten SEO tips for ranking can help you move up the Google results and increase the number of relevant visitors to your website, regardless of whether you are an e-commerce firm, blogger, or small business owner.

Top 10 SEO Tips for Ranking

1. Do Thorough Keyword Research

Why It’s Important:

Keywords are the foundation of SEO. They tell Google what your content is about and help you connect with users who are searching for what you offer.

Tips:

• Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs to identify relevant keywords. 
• Target long-tail keywords like “best digital marketing agency for startups in Varanasi” instead of generic ones. 
• Focus on search intent—understand whether the user is looking to buy, learn, or compare.
  

2. Optimize On-Page Elements

Why It’s Important:

Google uses on-page signals like title tags, headers, and URLs to understand your page content. Well-optimised pages increase your chances of ranking higher.

Tips:

• Use your primary keyword in the title tag, URL, and H1. 
• Maintain a proper header hierarchy (H1 > H2 > H3). 
• Optimize your meta description (within 160 characters) with keywords and a compelling CTA. 
• Use SEO-friendly URLs (e.g., metricsmantra.com/seo-tips-google-ranking).
  

3. Create High-Quality, Relevant Content

Why It’s Important:

Content is king. Google prioritizes content that is informative, original, and solves user queries.

Tips:

• Focus on E-E-A-T: Experience, Expertise, Authoritativeness, and Trust. 
• Keep your blog posts 1000+ words with keyword-rich subheadings. 
• Add value through examples, visuals, case studies, and internal links. 
• Update old posts with fresh content to maintain rankings.
  

4. Build High-Quality Backlinks

Why It’s Important:

Backlinks from reputable sites act as endorsements, increasing your domain authority and rankings.

Tips:

• Write guest posts on relevant websites. 
• Create share-worthy content like infographics, how-to guides, or original research. 
• Use tools like Ahrefs or SEMrush to analyze your competitors’ backlinks. 
• Reach out to local directories and industry blogs.
  

5. Improve Page Speed

Why It’s Important:

Page speed is a Google ranking factor and also impacts user experience. A slow site can increase bounce rates.

Tips:

• Use Google PageSpeed Insights or GTmetrix to test your site. 
• Compress images using TinyPNG or ImageOptim. 
• Enable browser caching and minify CSS/JS. 
• Consider using a CDN (Content Delivery Network).
  

6. Make Your Website Mobile-Friendly

Why It’s Important:

Over 60% of Google searches happen on mobile devices. Google uses mobile-first indexing, so a mobile-friendly site is non-negotiable.

Tips:

• Use a responsive design that adjusts to different screens. 
• Avoid intrusive pop-ups on mobile. 
• Test mobile usability via Google Search Console.
  

7. Leverage Local SEO

Why It’s Important:

If you serve a local area, optimizing for local SEO helps you rank in Google’s local pack and Maps results.

Tips:

• Create or optimize your Google Business Profile (GMB). 
• Use local keywords like “SEO company in Varanasi” or “advertising agency near me”. 
• Collect positive customer reviews with keywords. 
• Get listed in local directories (Justdial, Sulekha, IndiaMart, etc.).
  

8. Use Schema Markup (Structured Data)

Why It’s Important:

Schema helps search engines understand your content and enhances your listings with rich snippets (ratings, FAQs, prices, etc.).

Tips:

• Use schema types like Article, LocalBusiness, Product, FAQPage, etc. 
• Use Google’s Structured Data Markup Helper. 
• Test the schema using the Rich Results Test Tool.
  

9. Focus on Internal Linking

Why It’s Important:

Internal links distribute link equity across your site and improve crawlability, helping both users and bots navigate efficiently.

Tips:

• Link relevant blog posts or service pages within your content. 
• Use descriptive anchor text with keywords. 
• Maintain a silo structure for content organization.
  

10. Monitor Performance & Make Data-Driven Decisions

Why It’s Important:

SEO is not a one-time activity. Tracking results helps you refine strategies and maximize ROI.

Tips:

• Use Google Analytics 4 for user insights. 
• Set up Google Search Console for keyword rankings and indexing issues. 
• Track keyword positions with tools like SERPWatcher or SE Ranking. 
• Regularly audit your site for broken links, outdated content, or UX issues.

Stay Updated with SEO Trends

Google’s algorithm changes frequently. Staying informed can give you a competitive edge. Follow SEO blogs like:

• Moz
  
• Search Engine Journal
  
• Neil Patel
  
• Ahrefs Blog
  
• Metrics Mantra (of course!)

Why Choose Metrics Mantra for SEO in Varanasi?

At Metrics Mantra, we understand that every business is unique. Our SEO strategies are customized, transparent, and result-oriented. From local SEO to enterprise-level optimization, we help businesses dominate search results with ethical and effective techniques.

If you’re looking for the best SEO company in Varanasi, contact us today and let’s unlock your growth together.

Let’s Elevate Your Google Rankings

At Metrics Mantra, we’re passionate about helping brands grow through powerful SEO strategies. If you’re ready to boost your visibility, generate qualified leads, and outrank your competitors, we’re just a call away.

• Address: 2nd Floor, SS House, near Sai Baba Mandir, Sant Raghuvar Nagar, Varanasi, Uttar Pradesh 221010
• Website: https://metricsmantra.com
• Phone: 093261 21254
• Email: metricsmantra@gmail.com
• Follow us on👉:  Instagram & Facebook 

                        Frequently Asked Questions 

Q1. How long does SEO take to show results?

Typically, you can see noticeable improvements in 3 to 6 months, depending on your competition, niche, and strategy.

Q2. Is SEO better than paid ads?

SEO provides long-term, organic traffic, while paid ads offer instant but temporary visibility. A combination often yields the best results.

Q3. How often should I update my website for SEO?

You should regularly add new content, update old blog posts every 3-6 months, and fix any technical issues as they arise.

Q4. Can I do SEO myself?

Basic SEO can be DIY using free tools, but for technical optimization, competitive analysis, and link building, partnering with an agency like Metrics Mantra is more effective.

Q5. What are the best tools for SEO?

Some popular SEO tools include:

• Google Analytics 
• Google Search Console 
• Ahrefs 
• SEMrush 
• Rank Math SEO (for WordPress)